About

Built because competitive intel shouldn't cost a fortune or live in a silo.

ScopeHound was born at a startup where everyone needed to know what competitors were doing, but nobody had time to check. So I put the intel where the team already lived: Slack.

The Origin

ScopeHound started as an internal tool. While helping build Alfie.io, an AI-powered affiliate marketing platform, I realized I was spending hours manually checking competitor websites, Reddit threads, Product Hunt launches, and Hacker News posts for pricing changes, new features, and market moves.

The enterprise tools that did this cost thousands per month and locked insights inside dashboards nobody checked. I needed something leaner: automated monitoring that delivered analyzed intel directly into Slack, where decisions actually happen.

So I built it. Then I open-sourced it, because every startup deserves access to competitive intelligence, not just the ones with enterprise budgets.

"I didn't need a Michelin-star intelligence platform. I needed a diner that serves reliable intel, fast, at a price that makes sense."

The philosophy behind ScopeHound

Open Source First

Self-host for free. Inspect the code. Contribute. No vendor lock-in, no black boxes.

Slack-Native

Intel delivered where your team works. No new dashboard to check, no new login to forget.

Diner Economics

Sustainable pricing, honest features. ScopeHound charges for the value it delivers, not the budget you have.

Founder

Matthew O'Brien

Founder & Builder

15+ years in growth, product marketing, and GTM across gaming, ecommerce, and subscription businesses. Most recently Director of Product Marketing at Chess.com / Chessable, where he scaled revenue from $3.7M to $18M and grew registrations by 148%.

Previously VP of Growth & Marketing at Play Magnus Group, leading user acquisition and brand strategy across 10 products for the world's second-largest chess company. Before tech, he co-founded Oxytocina Tattoo in Barcelona, bootstrapping it to profitability and top local rankings.

Matthew builds passion projects @ mattymakes.cool.

Alfie.io ScopeHound Chess.com Play Magnus Go to Market User Acquisition Attribution Reforge

How I Build

A diner, not a Michelin star.

My belief is that competitive intelligence should be accessible, actionable, and affordable. That means making deliberate tradeoffs: I prioritize reliability over polish, and utility over feature bloat.

Ship What Matters

Every feature earns its place. If it doesn't make your competitive awareness better, it doesn't ship.

Transparency Over Trust

Open-source core. Public roadmap. You can see exactly what you're running and why.

Sustainable by Design

Unit economics that work at every tier. ScopeHound is a business made to last.

Team-First Delivery

Intel locked in a dashboard is wasted intel. ScopeHound's philosophy starts with "how does this reach the team?"